Spring Swim Lookbook

Spring Swim Lookbook

For Backcountry's Spring Swim campaign, I developed an editorial-inspired visual concept to help position the brand as a destination for swimwear. With increased investment and attention behind the seasonal initiative, the goal was to showcase the breadth of Backcountry's swimwear assortment through a more immersive, lifestyle-driven experience.


I created a lookbook-inspired design that combined studio product photography with atmospheric nature imagery, using film-roll treatments and layered compositions to evoke the feeling of summer, travel, and tropical destinations. The visual direction extended across the digital lookbook, landing pages, email marketing, organic social, paid advertising, and website assets.