Competitive Cyclist Helmet Guide
For Competitive Cyclist's Helmet Guide, I developed digital creative that showcased the helmets' design and technical features through a clean, product-focused visual approach.
Working with photography concepted and art directed by the Competitive Cyclist team, I created layouts that allowed the helmets to break beyond traditional image boundaries, giving the products a sense of dimension and presence. Paired with detailed feature photography, this visual treatment carried across the educational landing page, email marketing, organic social, paid advertising, and website assets.
Design Direction – John Klopping
Designer – Collin Putnam
Photography/Retouching – Marcus Gracia