Backcountry Winter Collections

Backcountry Winter Collections

For Backcountry's Winter Collections campaign, I collaborated with the Art Director to develop a visual concept that contrasted polished studio photography with dynamic, motion-blurred imagery. The approach was designed to highlight both the beauty of the products and their durability in active, outdoor environments.


I helped bring this concept to life through image selection and design across landing pages, email marketing, organic social, paid advertising, and website assets, creating a cohesive visual experience across digital channels.