Ski Guides

As part of Backcountry's seasonal educational guide series, the Ski Guides served as an extensive resource to help customers explore different categories of ski gear throughout the winter season. 

Working within the established visual direction of the guide series, I designed the comprehensive landing page experience, organizing product information and imagery into an engaging, easy-to-navigate format. I also developed supporting creative across email marketing, organic social, paid advertising, and website assets, maintaining a consistent visual presence throughout the multi-month campaign.