Outervention

Outervention: Costa Rica
- Backcountry

Backcountry’s Outervention series is all about helping people unplug from the daily grind and reconnect with nature—and I was lucky enough to help bring the very first trip to life, set against the unreal backdrop of Costa Rica.

The goal was to capture the energy of the trip and translate it into a cohesive visual story across a curated landing page, email campaign, and social content. Think: surfboards, zip-lines, misty jungle hikes—all the stuff that makes you want to get out there. On the design side, I leaned into a collage-inspired aesthetic that let me layer different textures, moments, and landscapes into single compositions. It was a great way to show the variety of activities while creating a visual rhythm that felt dynamic and immersive. I focused on blending organic photography with bold type, overlapping elements, and subtle grit to reflect the raw, unfiltered vibe of the adventure. The end result was a campaign that felt personal, energetic, and packed with wanderlust—just like the trip itself.