Owned Brands Winter Collection – UX-Driven Editorial Design
As the Senior Graphic Designer, I teamed up with my art director to create a winter shopping experience that was equal parts beautiful and smart. Think sleek studio photography meets dynamic motion blur—showcasing both the style and performance of our technical apparel.
The goal? Make it shoppable, educational, and downright scroll-stopping. I focused on blending UX-driven layouts with strong visual storytelling, giving customers a clear path to explore the gear, understand the features, and get hyped about hitting the outdoors. The result was a seamless, high-converting experience that boosted engagement, reduced drop-off, and helped customers make confident, informed decisions—all while spotlighting the range and depth of our in-house designs.
Creative Director – Taylor Buck
Concept/Art Director – Inese Silina
Designer – Collin Putnam
Photography – Marcus Gracia
Retouching – Derek Dodds