Whitespace By Shaun White

Whitespace by Shaun White – Brand Launch (Backcountry Collab)

I had a blast helping bring Shaun White’s Whitespace brand to life—from snowboards to apparel, this was all about turning his legacy into a bold, hype-worthy visual story. Under the guidance of my art director, I crafted collage-style designs that mixed textures, images, and attitude—each piece telling its own story and packed with snowboarding soul. From web and emails to retail posters and paid ads, I touched nearly every pixel of this launch.
The result? A fresh, disruptive brand that carved out its spot in the snowboard and fashion world—and looked damn good doing it.