Whitespace by Shaun White
For the launch of Whitespace by Shaun White at Backcountry, I developed a collage-inspired visual direction that incorporated the collection's fabric textures, colors, and product details to create a distinctive digital campaign.
Working closely with Shaun White's team and Backcountry's creative leadership, I refined the concept and translated it across digital marketing channels to establish a cohesive visual experience for the launch.
Creative Director – Taylor Buck
Concept/Art Director – Inese Silina
Video/Motion work – Justin Peterson from Baller FX & Sunn Kim
Designer – Collin Putnam
Production – Chris Latimer
Photography – Andy Marsh, Molly Solorzano
Retouching – Molly Solorzano