Backcountry Promotional Campaigns

A collection of visual concepts developed for some of Backcountry's largest e-commerce promotional events, including Black Friday, Cyber Monday, and Semi-Annual Sales. 

Working from established promotional briefs, I explored original creative directions through typography, layouts, and graphic treatments designed to make each sale visually distinctive and engaging. Of the five concepts featured, three were selected and developed into the final creative direction for their respective promotions.